[Live Webinar]: With Jules Minvielle on Dec 18, 10:30 AM ET
Using AI agents to manage CTV fragmentation and complexity
The future of TV buying is becoming more automated, more contextual, and very soon it will be far more agentic. Join Quo Vadis on December 18 at 10:30 AM ET, where I’ll be hosting Jules Minvielle (CEO & Co-Founder of Olyzon) for a live webinar on how Agentic CTV Planning is reshaping reach, attention, and automation across the fragmented TV ecosystem.
Case and Point
Across 14K match-ups in our Last Media Media Online Game, we can observe that Linear TV has a low preference rank (12) but a very high actual spending rank (3). We see the opposite with CTV.
LinearTV is 3.5x overfunded relative to media allocation preferences, and
CTV is 3.6x underfunded relative to preference. What is the friction in the middle? Let’s discuss!
Jules Minvielle and I will dig into
How agentic aligns planning signals with real attention and outcomes
Using AI agents to manage CTV complexity dynamically
Creating a unified, explainable workflow across data, media, and optimization
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.