#9 Quo Vadis+ on Real DSP Fees

Criteo Unit Economics

Hello Quo Vadis+ Subscribers,

As paid subscribers, Quo Vadis aims to deliver at least one model or framework every month to help you make better decisions about programmatic ad strategy.

This month, we’re digging into the difference between real DSP fees vs. what is sold to marketers. The difference is significant not only from a pure cost efficiency pers…