Deep Dive; Ad Flow Multiples; Sum-of-Parts Revenue Analysis
Thanks Jeff — it was not meant to be all-inclusive. It was meant to show that unaudited numbers like gross ad spend can be used to hide/manipulate other forms of take rate.
This is missing many fees like bid shading fees, mark up on data, api fees, deal library fees, etc.
Thanks Jeff — it was not meant to be all-inclusive. It was meant to show that unaudited numbers like gross ad spend can be used to hide/manipulate other forms of take rate.
This is missing many fees like bid shading fees, mark up on data, api fees, deal library fees, etc.