Webinar June 10, 12:00 PM: Pre-Cannes Education Session on the Identity Trade-Off Frontier
What Publicis, LiveRamp, and the Future of Identity Really Mean with special guest Mathieu Roche from ID5.
Publicis spent $2.2 billion to acquire LiveRamp. Most observers see an identity acquisition. What if that interpretation is incomplete? We covered our perspective a few weeks ago in a post titled "Publicis bought LiveRamp for a seat at the Identity Trade-Off Frontier."
In this special pre-Cannes webinar, Quo Vadis presents a framework called the Identity Trade-Off Frontier to explore a broader question: Where is value actually accumulating in advertising's identity ecosystem? And there is no one better than Mathieu Roche from ID5 to help answer that question and a few other topics that we'll cover:
The economics of identity infrastructure
The difference between scale and accuracy
Why match rates may be an incomplete metric
The emerging role of interoperability and data collaboration
What the Publicis-LiveRamp transaction may signal about the future of advertising
The goal is to help the industry develop a more rigorous understanding of identity's next chapter.
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.