Housekeeping
Advertising Economic Forum Returns to New York City: March 18–19, 2026. AdEF is back with an expanded two-day format focused on where media capital, ad innovation, and financial strategy are heading next. Day 1 at Horizon Media features eight AI founder pitches to an esteemed investor panel built around Bezos-style memos, live debate, and finance-first evaluation across agentic commerce, creative, and emerging agency models. Day 2 at The New York Times Center brings 400 senior leaders together for closed-door sessions to examine market structure, incentives, and the economic forces reshaping advertising. Early discounted registration is now open. Space is limited.
Last Media Dollar “Live” is coming to NYC: February 25, 2026. On the back of a wildly successful live experiment in London last week, we’re bringing Last Media Dollar “Live” to New York City on February 25 at the Roxy Cinema in Tribeca. This is not a panel. It’s a live, on-stage decision-making experience where senior practitioners and the audience debate, challenge assumptions, and reveal how media choices actually get made under real constraints, in real time. Seats are very limited and already moving quickly.
If you want to be in the room where the thinking happens, secure your ticket now.
Reinventing TV Buying and Agentic CTV
In this Quo Vadis live webinar, we sat down with Jules Minvielle, CEO and co-founder of Olyzon, to explore how TV buying is being reinvented through agentic CTV planning.
We began by grounding the conversation in a shared reality:
“TV remains the most powerful medium for mass reach and attention, but the mechanics of buying it have fundamentally changed.”
The fragmentation between Linear TV and CTV has introduced complexity, inconsistency, and an overwhelming number of planning decisions. What was once a relatively simple exercise in reach is now a multi-dimensional optimization problem spanning formats, platforms, contexts, and creative variations.
Jules outlined why Olyzon addresses this problem from first principles. Rather than layering more tools onto a broken workflow, Olyzon positions itself as The Agentic CTV Advertising Platform, using AI-powered agents to automate and continuously optimize media planning. The goal is not to replace human judgment, but to augment it, which in turn allows planners to operate at the speed and scale required by modern TV.
Our discussion focused on three core pillars of this agentic model:
Media plan automation, where AI agents dynamically adjust plans in real time as performance signals evolve.
Program-level contextual targeting, shifting the unit of planning from broad audience proxies to the actual CTV programs that best align with brand message and viewer intent.
Multi-format creative activation, enabling smarter sequencing and immersive formats that improve attention and downstream outcomes.
Lively Audience Q&A
Like Netflix or Hulu are not passing this data today, what incentives would motivate them to do so?
Will placement-level reporting be available at the individual content or program level, or will it be limited to broader content categories?
Do you support third-party independent measurement partners for ad serving and creative verification?
Recent social media platform moves suggest an increased focus on CTV ad dollars—for example, Pinterest acquiring tvScientific and Meta launching Instagram for TV. What are your thoughts on these developments?
If Netflix were to acquire Warner Bros. Discovery, what ripple effects might this consolidation have across the CTV ad tech ecosystem?
Are you able to manage reach and frequency deduplication versus platforms like YouTube?
How is brand safety managed in CTV environments, and does it rely on content ratings (e.g., PG, PG-13) or more granular contextual signals?
Are you currently participating in any multi-model attribution frameworks, and how is TV perceived within those models?
For anyone trying to understand where TV buying is heading, and why agentic systems may be the missing layer, this conversation offers a clear, practical lens.
If you would like to meet Jules, you can contact him here: jules@olyzon.tv
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.
