Housekeeping
Advertising Economic Forum Returns to New York City: March 18–19, 2026.
This year features an expanded two-day format focused on where media capital, ad innovation, and financial strategy are heading. Day 1 at Horizon Media features eight AI founder pitches to our investor panel with live debate across agentic commerce, creative, and emerging agency models. Day 2 at The New York Times Center convenes 400 senior leaders for closed-door sessions examining market structure, incentives, and the economic forces reshaping advertising. Early bird registration is still open for now; space is limited.
Last Media Dollar “Live” is coming to NYC: February 25, 2026. Following a wildly successful London debut, Last Media Dollar “Live” comes to New York City on February 25 at the Roxy Cinema in Tribeca. This is not a panel, it’s a live, on-stage decision-making experience where senior practitioners and the audience debate assumptions and reveal how media choices are actually made under real constraints, in real time. Seats are very limited and moving quickly. Secure your ticket now if you want to be in the room where the thinking happens.
London PubCast Interview with Revving
In a candid pub-side conversation, Revving co-founders (Chris and David) unpack a structural problem at the heart of adtech:
Long payment terms force every intermediary in the supply chain to act like a bank. Brands pay late, platforms get paid early, and agencies, DSPs, SSPs, and publishers are left financing growth with their own balance sheets.
Drawing on their backgrounds in corporate finance and private equity, the two founders explain how Revving emerged from an insight first observed in mobile gaming and later across the broader digital economy.
Real-time transaction data exists everywhere, yet funding decisions remain anchored to slow, invoice-based models.
Revving’s solution is what they call transaction-based funding. A modern evolution of invoice factoring designed specifically for digital marketplaces. Instead of waiting for invoices and reconciliations, Revving integrates directly into platforms like DSPs and SSPs, ingesting live transaction data via APIs. This approach allows Revving to underwrite credit based on actual delivery and payer quality (e.g., Publicis, Google, The Trade Desk, Magnite, etc.), not the balance sheet of a fast-growing intermediary.
Funding can be advanced daily or weekly, giving finance teams precise control over working capital without giving up equity or posting blanket security over the business. Customers can dial funding up or down as needed, use Revving alongside existing bank facilities, and keep Revving invisible to their commercial partners.
Our discussion emphasized why this model is fundamentally different from traditional receivables factoring or bank debt:
No setup / legal fees
No minimum utilization
No intrusive debtor notifications
No asset-wide liens.
Beyond capital, the founders highlighted RevHub, Revving’s unified reporting and reconciliation layer, which consolidates receivables, transactions, and payment performance across dozens of counterparties, which dramatically reduces the finance team’s overhead.
Over time, Revving’s growing dataset also improves risk models, enabling more accurate pricing and lower costs for customers.
The conversation closed on scale and strategy: Revving has raised £107m (£7m equity, £100m funding capacity) backed by global asset managers, and is expanding aggressively in the U.S.
Revving is also embedding AI and agentic workflows to keep headcount low while scaling volume. The ambition is not just to fund adtech more efficiently, but to become the agentic credit infrastructure layer the industry has been missing.
If you’re interested in learning more, reach out to David and Chris
david@revving.io
chris@revving.io
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.
