Advertising Economic Forum Returns to New York City: March 18–19, 2026. AdEF is back with an expanded two-day format focused on where media capital, ad innovation, and financial strategy are heading next. Day 1 at Horizon Media features eight AI founder pitches to an esteemed investor panel built around Bezos-style memos, live debate, and finance-first evaluation across agentic commerce, creative, and emerging agency models. Day 2 at The New York Times Center brings 400 senior leaders together for closed-door sessions to examine market structure, incentives, and the economic forces reshaping advertising. Early discounted registration is now open. Space is limited.
DEAL Roundtable on The French Adtech Invasion: On Tuesday, December 16, 11:00 AM to 12:00 PM ET, Landmark Ventures is hosting an invite-only Zoom discussion on the surge of French adtech companies expanding into the U.S. via NYC. Jules Minvielle (Olyzon), Arthur Larrey (Audion), Arthur Querou (Vibe.co), Mathieu Roche (ID5), and Fabien Magalon (xpln.ai) will unpack what’s fueling this expansion, how these founders are approaching the U.S. market, and where the strongest partnership and M&A opportunities are emerging.
WEBINAR RECORDING: The Future of Persona-Driven Advertising
How persona creation, contextual AI, and transparent supply signals pave the way for autonomous planning and buying agents
In our live conversation last week from London, Quo Vadis sat down with Rui de Freitas, CEO/co-founder of C Wire, to unpack the strategy and implications behind MatchPersona™, C Wire’s new AI-powered persona agent. We know it’s a meaningful step toward autonomous, transparent media-buying systems because CWire’s clients love it.
Our discussion explored how MatchPersona™ converts traditional static personas, which are typically trapped in decks and brand books, into shared, machine-readable objects that drive live media activation across trusted publishers. Agencies and brands can now collaboratively build personas, see exactly how each attribute maps to contextual and supply signals, and activate curated deals or outcome-based bidding without cookies, IDs, or opaque black boxes.
The webinar session also previews how this architecture lays the foundation for autonomous planning and buying agents that can simulate strategies, optimize dynamically, and operate with common-sense transparency and compliance.
Part 2 with Rui January on 14, 2026
That was Part 1 with Rui on external-facing AI tools. He’ll return to Quo Vadis Live on January 14th for a deeper dive into how C Wire has built in-house AI tools across multiple functions to create superhuman productivity. Wait until you see how their internal email toolkit boosts sales and account management speed and quality of communication, and we’ll also show you C Wire’s conference demo tool, originally developed for DMEXCO last September.
Every company should take note. CWire’s pace and depth of AI integration are showing adtech the way forward and how all players will need to compete.
Disclaimer: This post, and any other post from Quo Vadis, should not be considered investment advice. This content is for informational purposes only. You should not construe this information, or any other material from Quo Vadis, as investment, financial, or any other form of advice.
